Our Story
We provide Halal poultry products from our Halal-Certified poultry processing plant, ensuring consumers have access to high-quality poultry products.
We take feedback seriously from our customers for enhancements of our services and products.
We provide farm-to-kitchen and home delivery of fresh chicken products, providing a range that is natural, safe, nutritious and fresh for you and your family.
We continuously strive for excellence to better serve our customers.
We emphasise making our processes and procedures efficient in order to build trust with our customers.
To be Malaysia’s Top 500 listed company by market capitalisation that consistently provides safe, affordable and convenient chicken products to every family.
Focus and dedicated to produce products that meet our customers’ demand while upholding the highest standards of ethics and quality, including animal welfare.
Collaborative work environment to drive our growth and consistently maximize results.
We are dedicated to continuously seeking innovative ideas and simplifying complex challenges to stay ahead in the market.
To be Malaysia’s Top 500 listed company by market capitalisation that consistently provides safe, affordable and convenient chicken products to every family.
Focus and dedicated to produce products that meet our customers’ demand while upholding the highest standards of ethics and quality, including animal welfare.
Collaborative work environment to drive our growth and consistently maximize results.
We are dedicated to continuously seeking innovative ideas and simplifying complex challenges to stay ahead in the market.
We believe that healthy chickens kept in a clean environment and fed nutritious food will produce high quality and nutritious chicken meat for our consumers. Our poultry processing plant is located in Sitiawan, Perak.
As one of the best partners for poultry farmers, we ensure that the feed produced uses a specific formula to meet the nutritional needs for each chicken in each stage of the broiler rearing process. Our feedmill manufactures only poultry feed and this eliminates any cross- contamination possibility risks associated with multiple ingredients being processed in the
same facility.
Our F&B division comprises quick service restaurants, food trucks and kiosks. We are in the midst of expanding our quick service restaurant chain via franchising as well as food trucks and kiosks businesses via licensing.
Our HARUMi Crispy Chicken restaurant is located in Seri Manjung, Sitiawan. Customers can taste the uniqueness of our delicious, halal products through HARUMi Crispy Chicken.
HARUMi Brands has produced many entrepreneurial opportunities with our HomeNiaga by HARUMi program, spreading via home-based agents throughout Malaysia, this allows our agents the opportunity to earn from the comfort of their own homes, based on attractive low-capital and high-income schemes.
HARUMi Kitchen is a door-step delivery online platform for end-consumers to experience a time-saving, convenient and unique online shopping experience whereby they can purchase a variety of high-quality poultry, beef, seafood and kitchenware products via a click of button for an enhanced cooking experience.
Message us today and we’ll set you up with chickens to meet your needs!